CORRESP: A correspondence can be sent as a document with another submission type or can be sent as a separate submission.
Published on January 25, 2006
January
25, 2006
Mr.
John
Hartz
Senior
Assistant Chief Accountant
Division
of Corporation Finance
United
States Securities and Exchange Commission
Washington,
DC 20549-0404
Re: Your
letter dated January 10, 2006, regarding Ball Corporation’s
Form
10-K for
the year ended December 31, 2004, and
Forms
10-Q
for the quarters ended April 3 and July 3, 2005
File
No.
001-7349
Dear
Mr.
Hartz:
After
giving consideration to your follow-up comments dated January 10, 2006, we
have the following responses.
Form
10-K for Fiscal year ended December 31, 2004
Note
2. Business Segment Information
Comment
#1 - With regards to your prior comment 1, we note that North American
Metal Food Containers, North American Metal Beverage Containers and North
American Plastic containers are each operating segments which you aggregate
into
a single operating segment. You have provided us with some analysis concerning
the EBIT margins of these segments. However, without the underlying information
it is difficult for us to gain an appropriate understanding of their comparative
operations.
Please
provide for us the financial information that is provided to the CODM (as
a
group) which shows the EBIT margins for each operating segment for each
of the
last 3 years, including International and Aerospace and Technologies. In
addition, please explain to us the operating structure of Aerospace and
Technologies. We assume that there are operating segments within that reportable
segment as well.
Ball
Corporation
January
25, 2006
Page
2
In
response to your request, we are providing the following additional comments
related to the North American packaging segment and an explanation of the
operating structure of the aerospace and technologies segment.
North
American Packaging Segment
We
would
like to re-emphasize and comment on several key points that we rely upon
in our
determination to aggregate the three North American packaging operating
segments
into one reporting segment.
FASB
Statement No. 131 states that the objective of segment reporting is to
provide information about the different types of business activities in
which an
enterprise engages and the different economic environments in which it
operates
to help users of the financial statements: “to better understand the
enterprise’s performance, better assess its prospects for future net cash flows
and make more informed judgments about the enterprise as a whole.” Aggregation
of Ball’s North American packaging business lines meets that objective and
provides the most meaningful information to the users of our financial
statements.
· |
While
the three operations clearly engage in business activities and
discrete
financial information is available, the Chief Operating Decision
Making
group (CODM) runs these businesses as an aggregated group. The
CODM makes
its decisions about allocated resources and assesses performance
and
prospects based on a review of the aggregated operating results.
Therefore, discussing business performance on an aggregated basis
mirrors
the way the CODM assesses performance and makes strategic decisions.
Simply put, segregating the three operations would be in contradiction
to
the way the company runs the
business.
|
· |
While
certain financial information has been requested for purposes
of reviewing
quantitative statistics to determine whether the operations have
similar
economic characteristics, we would like to re-assert that qualitative
factors also deserve considerable attention. We considered the
following
quantitative and qualitative factors in forming our conclusions
on
economic similarity:
|
o |
Margins
(gross margins, EBIT margins and EBITDA margins): all three operating
lines are low margin businesses.
|
o |
Mature
versus new businesses: The food and beverage businesses are very
mature
businesses while the plastic business is approximately 10 years
old.
|
o |
Sales
volumes: all three are high volume
businesses.
|
Ball
Corporation
January
25, 2006
Page 3
o |
Contractual
sales price: sales price for all three business lines is primarily
comprised of the pass through of primary raw material costs,
conversion
cost plus applicable margin.
|
o |
Other
qualitative factors would include: primarily all US dollar based
businesses; similar costs, such as utilities and other direct
materials;
combined food and beverage operations in three plants (over
30 percent of food cans sold in 2005 were produced in beverage can
plants); and all three operating lines of business share management
functions such as purchasing, sales, marketing, engineering,
accounts
payable and billing, accounts receivable and collections, legal,
payroll
processing, etc. Also, as we stated in our previous response,
because of
the way the operating lines of business are managed, there is
a high
amount of cost allocations that are not reexamined on a yearly
basis and
certain customer sales contracts are negotiated on a multi-product
basis.
|
· |
We
acknowledge a judgment on quantitative margins alone might lead
to a
conclusion that the three operations are not economically similar.
A
quantitative analysis alone is difficult in low margin businesses
because
any difference could be viewed to be greater than some quantitative
threshold. Therefore, we considered both the quantitative and
qualitative
factors discussed above. Given all three operating business lines
are high
volume, low margin businesses which are managed on an integrated
basis, we
believe the key factors for evaluating our performance and future
prospects for future cash flows are changes in our volume trends
and
costs. We disclose any material changes in volumes or costs by
specific
business lines within our aggregated segment
discussion.
|
· |
We
already discuss in our disclosure of the aggregated segment the
significant items that materially impact performance for each
operating
business line. We do not believe additional disclosure of separate
North
American packaging reporting segments would enhance the financial
user’s
understanding of Ball Corporation, its operating performance
or future
prospects.
|
· |
Based
upon analysis of these factors, we have concluded the operating
lines of
business are economically similar. This, combined with our analysis
from
our previous letter, provides the basis for our conclusion that
these
lines of business meet the aggregation criteria in SFAS 131,
par. 17 and aggregation meets the overall objectives of
SFAS 131.
|
· |
In
our response to the SEC in 1999/2000, we commented on the range
of gross
margins and the expectation that the gross margin disparity would
narrow
over time. Over the succeeding three-year period, gross margins
between
the three operations did narrow. Circumstances disclosed impacted
this
trend in 2003 and 2004. However, we think that over the long-term
these
margins will again narrow, particularly for the plastic container
group as
the business matures and depreciation has a lesser impact on
gross
margins.
|
|
Ball
Corporation
January
25, 2006
Page 4
|
· |
While
we believe that the aggregation criteria have been met, the
plastic
packaging line of business does not meet the quantitative thresholds
and
would, therefore, not be required to be reported as a separate
reportable
segment. Given the comments in our prior letter and the additional
comments contained herein, aggregation of the plastic packaging
operations
with the food and beverage packaging operations, rather than
disclosure in
an “all other” category, provides more meaningful information to the users
of the financial statements and provides them a better basis
for
understanding our business and performance as a whole. Therefore,
as
previously noted, aggregation of the plastic operations meets
the
objectives of FAS 131.for the North American packaging segment, and
for that matter for the international packaging segment and
aerospace and
technologies segments as well.
|
· |
The
information provided to the CODM for the North American packaging
segment
is clearly confined to the three operating lines of business
and the
aggregated total. In consideration of paragraph 15 of FAS 131,
there are no overlapping sets of components or other information
that
could constitute other operating segments for the North American
packaging
segment, and for that matter for the international packaging
segment and
aerospace and technologies segments as
well.
|
· |
Our
prior response on December 9, 2005, did not address concerns about
competition. We have two primary competitors for our North American
packaging segment in North America. One is an SEC registrant
that
aggregates as one reporting segment two of the same lines of
business discussed herein, as well as other packaging businesses.
The
other competitor is not a public filer. Therefore, it is of considerable
interest to us that our North American packaging business lines
not be
disadvantaged by disclosing separate reporting segments. More
segregated
reporting may result in the disclosure of confidential pricing
strategies
to our competition, particularly for certain multi-product arrangements,
which could, in turn, raise other concerns. We do not see how
such
discussion could benefit potential investors or existing shareholders
if
disparate segment reporting provides insight and advantages to
our two
primary competitors.
|
Aerospace
and Technologies Segment
For
the
years 2002 through and including 2004, the reported segment barely met
the
quantitative thresholds for revenues and reported profit while never meeting
the
asset threshold. While the segment did have the following components referred
to
internally as strategic business units (“SBUs”), as discussed below none of
these SBUs are operating segments. Aerospace and technologies consists
of the
following business units:
1. |
Defense
operations
|
2. |
Civil
space systems
|
3. |
Commercial
space operations
|
4. |
BSG
(Australia)
|
Ball
Corporation
January
25, 2006
Page 5
The
primary functions of the SBUs, which are organized generally around customer
groups, include business development, marketing, direct sales and customer
relationship management for the customer groups assigned to each SBU. The
defense operations SBU generally serves the needs of the U.S. Department
of
Defense and other, non-civilian, U.S. government customers. The civil space
systems SBU serves the needs of civilian agencies of the U.S. government
including the National Aeronautics and Space Administration. The commercial
space operations SBU provides products under fixed-price, commercial terms
and
conditions to both government and non-government customers. BSG provides
engineering and technical services principally to the defense forces of
the
Australian government. Operational performance in executing customer contracts
has been dependent upon centralized organizations such as mission assurance
(quality), engineering and manufacturing. Most of the engineering resources
(personnel, engineering design tools and assets) are supplied to the domestic
SBUs from a single engineering organization.
The
Aerospace and Technologies segment manager is the only executive who is
directly
accountable to Ball’s CODM and who maintains regular contact with the CODM for
purposes of discussing operating activities, financial results, forecasts
or
plans for the segment. In addition, the CODM only receives the combined
operating results. The operating results of the SBUs are not routinely
reviewed
by the CODM or the board of directors, nor are they used to make corporate
resource allocation decisions or to assess performance. Thus, each of the
SBUs
fails the test of paragraph 10.b. of SFAS No. 131 and, therefore, none
rise to the level of an operating segment.
We
appreciate your comments and believe we have adequately addressed them
in our
responses.
Sincerely,
/s/
Raymond J. Seabrook
Raymond J.
Seabrook
Senior
Vice President and Chief Financial Officer